How Long Does Distribution Take?

This is akin to asking how long is a piece of string. Unfortunately, it differs a lot based on the platform and how busy they are, etc.

Some platforms are curated and require a human step, which adds a delay to this too.

We have a multi-step review process, and lean on some industry experts to assist us too. Most issues will be spotted quickly in our quick review step, before your release proceeds to the detailed review.

Overall, our review process can take a couple of weeks, but it is normally quicker than this. Keep in mind that if we spot any issues and need to reach out to you, this will need to be corrected and your release will go back in to the review queue. It is important to ensure everything is good before submitting your release.

We recommend submitting your releases for approval at least three weeks ahead of release date to allow for issues or delays.

For example, if you plan to have your music live on July 22nd, you should submit it to us on July 1st at the latest. This allows three weeks (21 days) for everything to happen behind the scenes and for all platforms to be ready for showtime at the same time.